Toothpaste Price Analysis
Current market data for 51,439 toothpaste listings on eBay.
What you'll usually pay
💡 Used ones cost about 36% more here.
👉 In short easy summary
The best value is found in Crest and Colgate, both trading below the market median. Conversely, GUM represents the highest premium with a 43% increase over the median.
💚 Best value for your money
Price by brand
Why? Prices vary by brand positioning, with GUM at 29.99 and Crest at 20.
Price by size type
Why? Pricing scales with volume, ranging from 18.65 for Travel/Pocket Size to 23.96 for Jumbo/Family Size.
🛒 Some on sale right now
Common questions
What is the median price for a new tube of toothpaste?
The median price for new listings is 21.99.
Which brand is the most expensive on average?
GUM is the most expensive brand with a median price of 29.99.
Are travel-sized toothpastes cheaper than standard sizes?
Yes, Travel/Pocket Size has a median of 18.65 compared to 21.53 for Standard Size.
How we got these numbers
Worked out from 200 live eBay listings (price range $11–$50, odd outliers ignored). These are asking prices, so use them as a guide. Last checked August 7, 2026.