Toilet Paper Market Value
Analysis of 5,465 toilet paper listings to identify current market pricing.
What you'll usually pay
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👉 In short easy summary
The best value is found in Angel Soft and SCOTT brands, which are 37% and 34% below the market median respectively. High-volume packs (45-60 rolls) command the highest premiums at 64% above the median.
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Price by brand
Why? Pricing varies by brand loyalty and quality, with Charmin at 29.49 and Angel Soft at 17.88.
Price by number of ply
Why? Thickness impacts cost, with 2-ply at 30.18 and 1-ply at 21.6.
Price by number of rolls
Why? Bulk quantity drives the price spread, from 1-6 rolls at 22.49 to 45-60 rolls at 46.9.
Price by features
Why? Specialty materials affect cost, with unbleached options at 35 and scented at 22.24.
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Common questions
What is the median price for new toilet paper?
The median price for new listings is 27.69.
Which brand is the most affordable based on the median price?
Angel Soft is the most affordable with a median price of 17.88.
How does the price of recycled toilet paper compare to the market median?
Recycled toilet paper is 17% above the market median, with a median price of 33.58.
How we got these numbers
Worked out from 200 live eBay listings (price range $9–$66, odd outliers ignored). These are asking prices, so use them as a guide. Last checked July 20, 2026.