Target Market Pricing
Analysis of 19,706 eBay listings for shooting targets and accessories.
What you'll usually pay
💡 Buying used saves about 26% here.
👉 In short easy summary
The best value is found in paper and bullseye targets, both seeing a -43% delta from the median. Conversely, steel and silhouette targets command a premium, with silhouette targets trending 8% above the market median.
💚 Best value for your money
Price by target type
Why? Prices vary by durability, with silhouette targets at 44.99 and bullseye targets at 24.02.
Price by material
Why? Canvas is the most expensive material at 77.64, while paper is the most affordable at 23.69.
Price by type
Why? Specialized equipment like target wheels (57.88) costs more than basic making materials (19.76).
Price by brand
Why? Brand pricing ranges from budget-friendly Birchwood Casey at 20.93 to premium Magnum at 89.99.
🛒 Some on sale right now
Common questions
What is the price difference between new and used targets?
New targets have a median price of 38.91, while used targets are lower at 28.73.
Which target material is the most expensive?
Canvas targets have the highest median price at 77.64.
How do steel targets compare to paper targets in price?
Steel targets have a median price of 46.71, whereas paper targets are 23.69.
How we got these numbers
Worked out from 200 live eBay listings (price range $13–$160, odd outliers ignored). These are asking prices, so use them as a guide. Last checked July 8, 2026.