Royal Crown/Nehi/Diet Rite Market Value
Current market statistics for Royal Crown, Nehi, and Diet Rite branded collectibles based on 4,149 listings.
What you'll usually pay
💡 Used ones cost about 13% more here.
👉 In short easy summary
The best value is found in Blue items, which trade at a 57% discount from the median. High-end value is concentrated in Royal Crown Cola Signs, which command a 220% premium.
💚 Best value for your money
Price by color
Why? Prices vary significantly by color, with Silver at 23.99 and Blue at 10.79.
Price by featured refinements
Why? Specialized signage drives the price up to 80, while standard Royal Crown Cola items sit at 19.99.
🛒 Some on sale right now
Common questions
What is the average price for a Royal Crown Cola sign?
The median price for a Royal Crown Cola Sign is 80.
Which color collectible is the most affordable?
Blue items are the most affordable with a median price of 10.79.
How does the price of new items compare to used items?
New items have a median price of 22.48, while used items are slightly higher at 25.49.
How we got these numbers
Worked out from 200 live eBay listings (price range $7–$236, odd outliers ignored). These are asking prices, so use them as a guide. Last checked June 19, 2026.