Fishing Lures Price Analysis
A comprehensive price breakdown of 130,938 fishing lure listings to help buyers find the best value.
What you'll usually pay
💡 Used ones cost about 96% more here.
👉 In short easy summary
The best value is found in Rubber materials and Bomber brand lures, both trading 25% below the market median. Conversely, Ice Fishing gear and Wood lures command a premium, priced 50% and 25% above the median respectively.
💚 Best value for your money
Price by brand
Why? Prices range from Bomber at 15 to Heddon at 24.48.
Price by material
Why? Wood lures are the most expensive at 24.99, while Rubber is the cheapest at 15.
Price by fish species
Why? Bass lures command a premium at 22, whereas All Freshwater options are lower at 16.92.
Price by fishing type
Why? Ice Fishing gear is the most expensive at 29.99, compared to Freshwater Fishing at 17.48.
🛒 Some on sale right now
Common questions
Are new lures generally cheaper than used ones?
Yes, the median price for new lures is 14.95, while used lures have a higher median of 29.37.
Which brand offers the most affordable options?
Bomber lures are the most affordable among the listed brands with a median price of 15.
What is the price difference between saltwater and freshwater fishing types?
Saltwater Fishing lures have a median price of 21.25, while Freshwater Fishing lures are lower at 17.48.
How we got these numbers
Worked out from 200 live eBay listings (price range $9–$58, odd outliers ignored). These are asking prices, so use them as a guide. Last checked July 7, 2026.