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Lipstick Primer Pricing

Analysis of 1,608 lipstick primer listings to determine current market value.

What you'll usually pay

$18 typical price
Most are between$9$35
Brand new$19.17
Used$0
On sale now1,608

💡 Buying used saves about 100% here.

👉 In short easy summary

The best value is found in wet n wild brands (-20%) and liquid formulations (-3%). Conversely, crayon formats and Clinique brand primers command the highest premiums, with deltas of 22% and 15% respectively.

💚 Best value for your money

wet n wild 151 on sale$14.38 · 20% cheaper
COVERGIRL 54 on sale$16.99 · 6% cheaper
Liquid 373 on sale$17.47 · 3% cheaper
Revlon 279 on sale$17.59 · 2% cheaper

Price by formulation

Liquid
$17.47-3%
Stick
$17.99
Cream
$17.99
Not Specified
$18.99+5%
Pencil
$21.6+20%
Crayon
$21.9+22%

Why? Prices vary by application method, with Crayon being the most expensive at 21.9 and Liquid the cheapest at 17.47.

Price by brand

wet n wild
$14.38-20%
COVERGIRL
$16.99-6%
Revlon
$17.59-2%
Maybelline New York
$18.99+5%
M·A·C
$18.95+5%
Clinique
$20.66+15%

Why? Pricing reflects brand positioning, ranging from wet n wild at 14.38 to Clinique at 20.66.

🛒 Some on sale right now

Common questions

What is the typical cost for a new lipstick primer?

The median price for new listings is 19.17.

Which brand offers the lowest median price?

wet n wild has the lowest median price at 14.38.

Are stick primers more expensive than liquid ones?

Stick primers have a median of 17.99, while liquid primers are slightly lower at 17.47.

How we got these numbers

Worked out from 200 live eBay listings (price range $9$35, odd outliers ignored). These are asking prices, so use them as a guide. Last checked August 7, 2026.