Eye Shadow Market Prices
Analysis of 218,348 eye shadow listings to determine current market value.
What you'll usually pay
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👉 In short easy summary
Value is highest with Bobbi Brown (+41%) and Palette types (+14%). The lowest prices are found with Mary Kay (-24%) and Refill types (-14%).
💚 Best value for your money
Price by brand
Why? Prices range from Mary Kay at 13.23 to Bobbi Brown at 24.75.
Price by type
Why? Refills are the cheapest at 15, while Palettes reach 19.99.
Price by shade
Why? Blue shades are the lowest at 15.99, while Assorted sets are the highest at 20.74.
🛒 Some on sale right now
Common questions
What is the median price for a new eye shadow?
The median price for new listings is 19.44.
Which eye shadow type is the most affordable?
Refills have the lowest median price at 15.
How does the price of Bobbi Brown compare to the market median?
Bobbi Brown has a median price of 24.75, which is 41% above the market average.
How we got these numbers
Worked out from 200 live eBay listings (price range $10–$37, odd outliers ignored). These are asking prices, so use them as a guide. Last checked August 7, 2026.