Direct Mail Equipment Costs
Analysis of 2,231 eBay listings for direct mail equipment.
What you'll usually pay
๐ก Used ones cost about 183% more here.
๐ In short easy summary
The best value is found in Bell and Howell equipment, which sits 62% below the market median. Conversely, Feeders represent the highest cost segment with a 197% increase over the median.
๐ Best value for your money
Price by brand
Why? Pricing varies by manufacturer, with Pitney Bowes at 77.72 and Bell and Howell at 26.49.
Price by type
Why? Specialized machinery drives costs, with Feeders at 204.9 compared to Inserters at 33.99.
๐ Some on sale right now
Common questions
What is the median price for a direct mail inserter?
The median price for an inserter is 33.99.
How do new versus used equipment prices compare?
New equipment has a median of 48.4, while used equipment has a median of 137.03.
Which brand is the most expensive on average?
Pitney Bowes is the most expensive brand listed with a median of 77.72.
How we got these numbers
Worked out from 200 live eBay listings (price range $6โ$736, odd outliers ignored). These are asking prices, so use them as a guide. Last checked July 31, 2026.