Cowboy & Western Market Value
Current market data for 28,654 Cowboy and Western listings.
What you'll usually pay
💡 Used ones cost about 70% more here.
👉 In short easy summary
The best value is found in Gabriel and Character brands, which are 58% and 40% below the market median respectively. Heartland represents the premium end of the market with a 26% increase over the median.
💚 Best value for your money
Price by brand
Why? Prices vary significantly by manufacturer, ranging from Gabriel at 25.3 to Heartland at 75.75.
Price by featured refinements
Why? Value is driven by specific character demand, with Gabriel Lone Ranger at 29.2 and Johnny West at 60.75.
🛒 Some on sale right now
Common questions
What is the median price for a used Cowboy collectible?
The median price for used items is 49.99.
Which brand has the highest median price in this category?
Heartland has the highest median price at 75.75.
How does the price of Johnny West figures compare to the market median?
Johnny West figures have a median price of 60.75, which is a 1% increase over the market median.
How we got these numbers
Worked out from 200 live eBay listings (price range $12–$241, odd outliers ignored). These are asking prices, so use them as a guide. Last checked June 27, 2026.