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Automotive Primer Pricing

Current market data for 3,543 automotive primer listings.

What you'll usually pay

$103 typical price
Most are between$54โ€“$189
Brand new$99.99
Used$80
On sale now3,543

๐Ÿ’ก Buying used saves about 20% here.

๐Ÿ‘‰ In short easy summary

The best value is found in Clear primers (-26%) and Dupli-Color brand products (-36%). Conversely, Polyester Primers command a premium at 39% above the market median.

๐Ÿ’š Best value for your money

Dupli-Color 350 on sale$66.44 ยท 36% cheaper
Clear 143 on sale$77.02 ยท 26% cheaper
PPG 52 on sale$85 ยท 18% cheaper
3M 72 on sale$85.53 ยท 17% cheaper
SEM 205 on sale$86.07 ยท 17% cheaper

Price by color

Clear
$77.02-26%
Green
$87.39-16%
Red
$90.77-12%
White
$96.34-7%
Gray
$99-4%
Black
$102-1%

Why? Prices vary by shade, with Black at 102.32 and Clear at 77.02.

Price by brand

Dupli-Color
$66.44-36%
PPG
$85-18%
3M
$85.53-17%
SEM
$86.07-17%
Eastwood
$103-1%
Transtar
$116+12%

Why? Brand positioning creates a gap between Transtar at 116.39 and Dupli-Color at 66.44.

Price by type

Etch Primer
$89.95-13%
Plastic Primer
$94.08-9%
Epoxy Primer
$96.12-7%
Lacquer Primer
$99-4%
Urethane Primer
$103
Polyester Primer
$144+39%

Why? Specialized formulas drive costs, with Polyester Primer reaching 143.53 compared to Etch Primer at 89.95.

๐Ÿ›’ Some on sale right now

Common questions

What is the median price for a new automotive primer?

The median price for new listings is 99.99.

Which primer type is the most expensive?

Polyester Primer is the most expensive type with a median of 143.53.

How does the price of Gray primer compare to the market median?

Gray primer has a median of 99, which is 4% below the market median.

How we got these numbers

Worked out from 200 live eBay listings (price range $54โ€“$189, odd outliers ignored). These are asking prices, so use them as a guide. Last checked August 18, 2026.

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