Antivirus & Security Pricing
Analysis of 3,179 eBay listings for security software to identify market value.
What you'll usually pay
💡 Buying used saves about 47% here.
👉 In short easy summary
The best value is found in 1-device licenses and brands like McAfee, which trade at 25% and 26% below the market median respectively. High-end value is concentrated in ESET and BitDefender, which command premiums of 96% and 90%.
💚 Best value for your money
Price by number of devices
Why? Prices scale with coverage, ranging from 20.26 for 1 device to 44.97 for 5 devices.
Price by for operating systems
Why? OS-specific pricing varies from 19.99 for Windows 7 to 34.99 for Android.
Price by brand
Why? Brand equity drives a wide spread between McAfee at 20 and ESET at 52.67.
🛒 Some on sale right now
Common questions
What is the price difference between new and used security software?
New licenses have a median price of 28.16, while used licenses are lower at 15.
Which brand is the most expensive on the secondary market?
ESET is the most expensive with a median price of 52.67, which is 96% above the market median.
How does the number of devices affect the cost?
A 1-device license costs 20.26, whereas a 5-device license increases to 44.97.
How we got these numbers
Worked out from 200 live eBay listings (price range $10–$71, odd outliers ignored). These are asking prices, so use them as a guide. Last checked August 9, 2026.