Action Figure Playsets Value
Current market data for 43,475 action figure playset listings.
What you'll usually pay
👉 In short easy summary
Value is strongest in G.I. Joe franchises (+28%) and Hasbro or Mattel brands (+32%). Conversely, Shopkins and Micro Machines are seeing price drops of -25%.
💚 Best value for your money
Price by franchise
Why? Prices vary by brand popularity, ranging from Shopkins at 19.99 to G.I. Joe at 33.86.
Price by brand
Why? Manufacturer prestige impacts cost, with Micro Machines at 19.99 and Hasbro/Mattel at 35.
Price by year manufactured
Why? Vintage and modern sets fluctuate, from 1985 models at 20.67 to 1987 models at 27.67.
🛒 Some on sale right now
Common questions
What is the typical price for a new action figure playset?
The median price for new listings is 34.34.
Which brand currently commands the highest median price?
Hasbro and Mattel both have a median price of 35.
Are Disney playsets currently increasing or decreasing in value?
Disney franchise playsets have a median price of 29.99, reflecting a 13% increase.
How we got these numbers
Worked out from 200 live eBay listings (price range $8–$100, odd outliers ignored). These are asking prices, so use them as a guide. Last checked June 27, 2026.