Action Figure Market Value
Analysis of 7,260,449 action figure listings to determine current market pricing.
What you'll usually pay
💡 Buying used saves about 35% here.
👉 In short easy summary
Value is strongest in legacy brands like Kenner (-39%) and Playmates Toys (-32%). High-end collectors' brands such as Hot Toys (+143%) and Bandai (+92%) are seeing significant price increases.
💚 Best value for your money
Price by brand
Why? Prices range from budget-friendly Kenner at 22.45 to premium Hot Toys at 90.
Price by year manufactured
Why? Vintage and modern values vary, with 1983 figures at 14.99 and 1964 figures at 45.
Price by franchise
Why? Market value spans from G.I. Joe at 23.25 to Power Rangers at 45.5.
🛒 Some on sale right now
Common questions
What is the price difference between new and used action figures?
The median price for new figures is 46.41, while used figures have a median of 29.99.
Which brand currently holds the highest median value?
Hot Toys has the highest median value at 90.
How do Star Wars and Batman figures compare in price?
Both Star Wars and Batman figures share a median price of 29.99.
How we got these numbers
Worked out from 200 live eBay listings (price range $2–$180, odd outliers ignored). These are asking prices, so use them as a guide. Last checked June 27, 2026.